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We are a minority woman owned business committed to turning visions to reality.
Our aim is to deliver long term results through business consulting, building communities, and coaching.
Our team is actively seeking conscious leaders with similar ambitions to partner with.

We provide service to our customers in three ways:

Executive/Team Coaching and Business Management Consulting
Event Design and PR/Marketing
Personal Development Coaching for Women

The Mindset Group provides a space for authenticity, possibility, and accountability for all of our customers.


Meet The Team



Joni has over 12 years of management consulting experience at Booz Allen Hamilton and Deloitte Consulting. She has led enterprise-wide transformations at numerous government agencies and small businesses.

As an executive coach, master facilitator, and business consultant, Joni is taking The Mindset Group across the world to lead personal and professional development workshops. She will lead a personal transformation retreat for a group of women in Bali and train HR professionals on organizational change management in Malaysia.



Sarah is the CEO of award-winning market research studio Bixa and #1 Bestselling Author of InstaBrain: The New Rules of Marketing to Generation Z. Sarah lectures at Georgetown University's McDonough School of Business on customer research and next generation experience design.

She also speaks at conferences worldwide including MozCon, Digital Summit, Internet Summit, Content Marketing Conference, and UXPA International. Sarah is smart and funny, and will teach you actionable, take-home secrets to creating irresistible, omnichannel experiences.


Chief Operating Officer

Kathleen has over 15 years of operations and management experience with non-profit organizations, such as Culture Shock and Diggs Deeper. She has 10 years of experience coaching in personal and profressional development and training team leaders in over 15 cities worldwide. She has produced and directed multi-city tours nationally and internationally.

She enjoys the arts, dance, music, hiking, kayaking, and traveling. She is committed to cultivating leadership and tranforming comnunities.


Director of Marketing and Events

Rochelle has a background in event planning, project management and communications. In her career with top management consulting firms and a non-profit, she was responsible for cultivating relationships with senior executives from Fortune 1000 companies, in addition to local and national businesses and community organizations.

Rochelle's passions include traveling, fitness, cooking and spending time with her 10-year old shorkie, Tavvy.

She is thrilled to be part of the Mindset Group!



Director of Operations

Devin has over 8 years of health and wellness experience as a registered nurse and health empowerment coach. She helped lead staff engagement and moral initiatives as the Hospital Wide Chair of Children’s Hospital if the King’s Daughters (Norfolk, VA) Staff Engagement Council.

Devin’s passions include traveling, running and being aunt to her 2 nephews. She has a profound love for empowering women to discover their their voice and purpose.


Executive Assistant

Sarinah has over 3 years experience in customer service and technical support and has experience as virtual assistant. She is acting as the point of contact among executives, clients and other external partners. Managing information flow in timely and accurate manner. Managing calendars and set up meetings.